How do you repurpose content and make more impact with less effort?

 According to Semrush's State of Content Marketing report for 2020, 69% of the total respondents agreed that content repurposing worked well for them. But what is content repurposing? Also, how does it work? Let's find it out with today's blog. 

What is content repurposing?

Content repurposing refers to using parts of already published content to publish on other channels and get traction. It's a great strategy, which is also a trend nowadays. A simple and practical example of content repurposing comes from various YouTubers. Many YouTubers create their original content and then take smaller parts from it to publish on YouTube, which gets them views on their original content.

A good content Writing company also employs this tactic for their clients, and here's how.

How do you repurpose content?

Let's say you are an SEO company in Delhi. So, if you provide content writing services in Delhi to your clients, repurposing can be an add-on. 

Repurposing content first takes creating original content. So, being a content writing company, let's say you chose blogs. First of all, your primary content should be created, keeping in mind that it has to be repurposed. It means you should try to divide it into various parts while keeping these parts connected as an individual piece of content. 

Choose the second format or channel where you want it to be repurposed. For example, social media posts can be a compelling option. Take parts of your primary content and publish it on social media. If your primary content is about what content marketing is and has parts like "what is SEO," and "what is SEM," you can individually repurpose them on your social media channel. 

What are the benefits of content repurposing?

The first and most important benefit is that you save a lot of time and effort. Then, you can reach your target audience through more than one channel without having to create content for them individually. As a Content writing company, it can be a great add-on service to your clients. However, if you are a business other than SEO and digital marketing, you can still save time on your core activities. 

Summing Up

That's how you can repurpose your content and get more organic traffic with less effort. However, you should ensure you create content that can be repurposed easily. So, it would be better to outline your primary content before starting to write or create it.