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What is SEO? An explanation for beginners


If you're new to the world of online marketing, you may have heard the term "SEO" but don't know what it means. SEO is a short form for "Search Engine Optimization." It's a process used by webmasters and online marketers to improve their website visibility and organic search results in Google and other search engines. This process is widely followed by most Orlando SEO companies. In this blog post, we'll give you a basic explanation of what SEO is, and some tips on how to get started with optimizing your website. Let's dive in!

What is SEO?

Search engines have one goal- to provide relevant information to users so they can find exactly what they are looking for. SEO is the process of getting your website on track to achieving this goal. Google's algorithm determines where on-page results are displayed, based on criteria including keywords on the page, links to other pages, and much more.

SEO for beginners

There are many factors that go into SEO, including off-page optimization (links to your site), creating helpful content (not just keywords), page speed, site structure etc. However, there are a few simple steps you can take when you first launch your website to use SEO to your advantage:

1) Optimize text content to match keywords for the topic of your site.

This means creating content around words/phrases that people may search for in relation to your product or service. This will give your website a better shot at ranking on Google and other search engines for those specific phrases. As an example, let's say you run a dog walking service in San Francisco. It might be helpful to write blog posts talking about what people should look out for when choosing a dog walker, how to train their pets not to pull on walks, and other content that will attract people who are looking for a trusted dog walking service in the city.

2) Optimize your images.

Adding keywords to your image filenames and alt tags gives you another opportunity to increase your chances of ranking for those important phrases. If people can't see what they are looking for when scanning their results, they may end up clicking something else.

3) Make sure to include links back to your site.

Google counts incoming links to your website as votes when it ranks websites for specific keywords. The more high-quality sites that link back to you, the better! This is why guest blogging has become a favorite strategy for marketers looking to gain links back to their sites.

Final Words

The agencies providing the best SEO services in Orlando know that the key to increasing the exposure of a website on search engine result pages is getting more involved with other websites. Remember, SEO is a complex topic with many intricacies. But this doesn't mean you shouldn't try! You can consult Orlando SEO companies for better results.

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